Atlantic City’s comeback story just found its most compelling next chapter. This time, it’s not a new casino.
Brian Zoubek, President/CEO of Zoubek Properties, is taking the Orange Loop’s revitalization to the next level with the opening of The Residences at Orange Loop—a design-forward luxury townhome project just steps from the beach on Kentucky Avenue.
This is not incremental progress. It’s a visible, high-stakes transformation of a corridor once dismissed as a “dead zone” with little positive momentum. It is now repositioned to become a walkable, design-driven coastal neighborhood.
Zoubek is placing his bet outside of a casino: “Atlantic City is the last shore community on the East Coast where residents can still live steps from the beach at affordable price points.”
TRIUMPHANT TURNAROUND
- Orange Loop Expansion: Zoubek Properties is extending Atlantic City’s renaissance beyond its initial footprint on Tennessee Avenue, pushing revitalization onto Kentucky Avenue.
- Affordable Luxury at the Shore: These townhomes offer “coastal luxe living” (full roof decks, ocean views, secured access, and three car garages) at a price point still accessible relative to every other NJ beach market.
- Phase Two Momentum: This project signals the next phase of mixed-use and residential investment, reinforcing that Atlantic City’s recovery is starting to compound.
- Walkable Atlantic City: The development strengthens street-level energy and year-round livability beyond casino tourism, which to date has been one of the city’s biggest challenges.
- Design-Forward Redevelopment: Modern residential architecture and thoughtful mixed-use integration are redefining what Atlantic City housing can look like over the next chapter.
This is a turnaround that will prove that Atlantic City can evolve from a tourism-dependent economy into a livable, investable coastal city.
Zoubek’s statement is simple but bold:
“If you can deliver high-quality, design-driven housing at an accessible price point steps from the Atlantic City beach, demand will follow. That’s exactly what we’ve done here.”
