Business Buzz
By Rich Baehrle
The sun was shining on South Jersey Yacht Sales on Sunday, April 14 for the grand opening of the new showroom. This business is truly a family affair with everybody working in it from President George Robinson III, his wife Beryl, and sons George IV, Grant, and Greg. The marina was purchased in 2020. It is an addition to the other prestigious locations that are owned by the family in Point Pleasant, Cape May and Palm Beach. They also have an office at the Brielle Yacht Club.
From day one, Mr. Robinson had plans to transform the marina into a premier facility to showcase the luxury sport fishing vessels that they represent. Companies such as Viking, Albemarle, Invincible, Jupiter, Valhalla, and Yellow Fin Sea Pro don’t just let any company represent them. South Jersey Yachts raised the bar to set the standard of excellence in sales and service.
The new state-of-the-art 12,000-square-foot showroom is the culmination of two years of planning. It is located at 680 Bay Ave., just 1 mile from the Great Egg Harbor Inlet. It features energy-efficient construction throughout with floor space to display center console vessels up to 60 feet long.
Additionally, the building houses South Jersey Yacht Sales corporate offices and Atlantic Horizon Capital, the financing arm of SJYS. Clients can also get expert advice and outfitting of their vessel from Chart House Marine Electronics and Outfitting. The showroom’s vast floor space also provides display areas for premium marine products including Seakeeper and SeakeeperRide by Dynamic Stabilizers. Plans also include room for a series of seminars on a vast amount of subjects.
Adjacent to the new showroom is the South Jersey Yacht Sales Services Center’s newly renovated service administration building and client experience lounge with its 40-slip marina. The marina offers first-class service, maintenance, repair and upgrades for vessels of all types with haul-out capabilities up to 70 tons as well as Yamaha and Mercury services by certified technicians. Mobile service vans provide on-location service from Sandy Hook to the Delaware Bay. This enables the valued customers the convenience of having the boats remain in the dock while having service.
“This new showroom continues our commitment to not only our clients, but also to the premium brands of the vessels we represent,” notes George Robinson, III, president and owner of South Jersey Yacht Sales. “Our goal is to match our exceptional clients with an exceptional showroom buying experience, not found elsewhere in the marine dealer network. Together with the upgrades to our marina including the new breakwater and bulkheading, lift well, dredging to 7 feet at mean low, as well as adding premium accessory brands such as Electro Sea and Spot Zero, we’re able to provide a best-in-class facility for new and experienced boaters looking for a new, used or brokerage boat purchase,” he added.
The Robinson Family prides themselves on a commitment to the communities of Somers Point and Ocean City. They want their customers and neighbors to enjoy experiences on the water. South Jersey Yacht Sales has six New Jersey locations including sales and service centers in Somers Point, Arnold’s Yacht Basin in Point Pleasant, Brielle Yacht Club, Canyon Club Marina in Cape May, Chart House Marine Electronics and Outfitting in Egg Harbor Township, and an office in North Palm Beach. In all of these locations, the team is active in the communities. For more information, visit www.southjerseyyachtsales.com.
Rich Baehrle, of Berkshire Hathaway Fox and Roach, can be reached at 609-266-6680
or 609-641-0011. Email richardbaehrle@gmail.com or see www.getrichinrealestateSJ.com
