Business Buzz
By Rich Baehrle
I was driving down the Black Horse Pike on Saturday when I saw a long line in front of a store in Mays Landing. When I pulled into the parking lot, there must have been 75 people in line to buy cookies at the new Crumbl Cookie Store, located at 4300 Black Horse Pike.
I have never seen an opening like this, and the line kept growing. I am not one to stand in line, but I had to find out what all the excitement was about. The wait was worth it.
The line moved quickly. I was greeted by a very pleasant young lady, and then I must have seen 20 people busily working to fill the orders from the people who were anxiously waiting.
The aroma was unreal. I must have gained 1,000 calories just standing there.
I ordered four delicious cookies. They were presented in a beautiful pink box, which could very well serve as a great gift box.
Being a diabetic, I could only cheat and eat one, but my mother couldn’t say enough about how great the cookies are.
This remarkable franchise business was started in Utah just seven years ago by two cousins: Jason McGowan, CEO; and Sawyer Hemsley, COO. Now there are more than 900 locations nationwide, with even more internationally.
After doing some research they concluded that the cookies on the market were mediocre at best. The cousins began a quest to make the perfect cookies. They began by attempting to create the world’s best tasting chocolate chip cookies.
Today the selection of cookie varieties has expanded to include dozens of flavors including Oreo, New York Cheesecake, vanilla crumb cake, chocolate mallow cupcake and many more, which are rotated in and out. They are all made in front of the customers with the finest ingredients. To top it off, they are all presented in beautiful pink boxes.
The Mays Landing store is owned and operated by Darrell and Karen Doucette who own three other locations. Darrell came down to Mays Landing and discovered the ideal location which has great neighbors including Starbucks, Pinky Nails, and soon to be Jersey Mike’s.
I spoke with Molly Nagy and Chris Gora who manage the store. They were extremely enthusiastic about the tremendous reception they have received. Molly told me the store motto is “cookie quality, customer experience, and cleanliness.” My initial impression is that they have exceeded their motto.
They have plans to eventually get involved in fundraising and catering. In the meantime, put the Crumbl Cookie on your to-do list, then hit the gym. Their phone number is 609-837-7797.
Rich Baehrle, of Berkshire Hathaway Fox and Roach, can be reached at 609-266-6680
or 609-641-0011. Email richardbaehrle@gmail.com or see www.getrichinrealestateSJ.com
