From the editor
Ten years ago, the very first issue of Shore Local rolled off the press — a modest 28-page publication built on a big idea: create a newspaper dedicated to celebrating the people, places and events that make the Jersey Shore such a special place to live.
Looking back, it’s hard to believe how much has changed in a decade.
Those early days were a heavy lift. Every word, photo and advertisement was carefully gathered and placed. There was no staff, no departments and no roadmap. It was simply Bob and me — and one big dream.
We did it all ourselves.
We wrote the stories, edited the pages, took the photographs, sold the advertising, updated the website and posted to social media. There was plenty we didn’t know, but we learned quickly — although, sometimes the hard way.
Our distribution strategy was simple: load up the old Honda minivan with stacks of newspapers and place them anywhere that would welcome them. We drove from town to town across the region, introducing people, both readers and businesses, to something new and hoping they would give it a chance.
Did we do everything perfectly? Not even close.
Like any startup, there were missteps and lessons learned. But every mistake became part of the process. We listened, adapted and kept moving forward. The community embraced us and we are forever grateful for the trust of our readers and advertisers.
Today, Shore Local has grown far beyond our wildest dreams. What started as a two-person operation is now supported by a talented and dedicated team of writers, editors, photographers and delivery staff who help bring each issue to life. Their work, along with the support of our advertisers and readers, has allowed the publication to grow and evolve year after year.
We are incredibly grateful to everyone who has been part of the journey.
As we celebrate this milestone, we are also looking ahead to what comes next. We continue to learn, grow and evolve in ways that best seve our community.
One thing Bob and I have always enjoyed when traveling is discovering the places that the locals recommend — the restaurants they swear by, the shops they love and the hidden spots where the sunsets are best. Locals always know where the real gems are.
That idea inspired our newest initiative.
Beginning in early April, Shore Local will introduce the Locals’ Choice Awards, a community-driven guide to the best of the best across the Jersey Shore.
After nominations, Locals’ Choice will feature two rounds of online voting. The first round will invite readers to choose their favorite businesses, destinations and services across more than 80 categories. From there, the top picks will advance to a final round of online voting where the community will determine the winners.
Businesses that earn the top spot will receive a Locals’ Choice plaque and storefront sticker, recognizing them as a local favorite.
The results will be compiled into a glossy summer guide highlighting the best places to eat, shop, visit and experience throughout the region — a resource designed for both locals and visitors alike.
We are also introducing an obituary section within Shore Local, offering families an affordable way to honor and share the legacy of their loved ones, both in print and online. This will be offered through funeral homes in the area. You may also reach out directly to us to share your loved one’s information.
And looking ahead, home delivery may soon become another option for readers who want Shore Local to arrive directly in their mailbox each week. Stay tuned for more information to come.
Ten years ago, we set out to build something meaningful for our community. Thanks to the support of our readers, advertisers and contributors, that vision continues to grow.
And we’re just getting started.
Peace & Love, Cindy
