By Steffen Klenk
There has been much change along Downtown Asbury Avenue in Ocean City in recent months. With the summer season quickly approaching and visitors planning to flock back to the shore, storefronts have been getting a much-needed facelift, transforming the island’s already vibrant shopping district. This includes the addition of several new shops, one of which made its debut ahead of Doo Dah Parade weekend.
Three Little Birds Books Cards and Gifts officially opened its doors last Tuesday, April 1. Located near the corner of Eighth Street and Asbury Avenue, the shop aims to be a destination for those craving a captivating read, seeking a one-of-a-kind greeting, or the perfect gift made by a local artisan.
Bridget and Brad Jacobson, owners of the nearby Stainton’s Shoppes at the Asbury, described the concept. “Ever since the Hallmark store closed, I’ve tried to fill a hole where there was a need in the community,” Bridget explained.
Not to be confused with the title of a popular reggae song, the name Three Little Birds was inspired by a picture that symbolizes owner Brad’s three children. “It’s three little birds. They’re perched on a piling,” said Bridget. “Brad’s children are avid readers, and I thought it was an appropriate name for a store.”
Three Little Birds is located at the former home of Sun Rose Words and Music. The popular island bookstore first opened in 1973 and had been owned by Rosalyn Lifshin and Nancy Miller since 1998.
Avid readers will be delighted to know that the new store will carry a wide selection of the newest and hottest titles spanning all genres, from fiction to nonfiction, children’s titles and local stories of interest. There is plenty of cozy seating to sit back and flip through the pages, and titles will be updated regularly.
“When I spoke to Roz and Nancy, I said this would be a perfect combination, so we could keep the books and their original home, and we can add to what was already here,” said Bridget. “It was the perfect unison.”
Over the last nine years, the Stainton’s name has grown from its original home at 810 Asbury, to a Boardwalk storefront off of 12th Street, and that is just the beginning. According to Brad Jacobson, their goal is to see more ribbon cuttings in Ocean City.
“We are a part of the business community: Let’s fill the street up, get some more stores open, and build a retail environment. Anybody who is looking to invest in the city is a positive thing.”
Every little thing is going to be alright when you step inside Three Little Birds Books Cards and Gifts.
The store is open daily from 10 a.m. to 6 p.m. You can find them at 756 Asbury Ave. in Ocean City, with updated hours and information posted on Instagram @threelittlebirdsocnj.
Photos by Steffen Klenk
