Concerts, workshops, art installations, dances and more will fill twelve months with events
featuring local artists and organizations 

A family-friendly music festival, a block party and a day of skateboarding and punk rock to highlight
inaugural week of events

The Prudential North to Shore Festival celebrated the launch of a year-long community arts programming initiative in Atlantic City with a kick-off event yesterday at The Terrace at the Hard Rock Casino Hotel

Dozens of local artists, nonprofit leaders and city officials gathered to inaugurate the series, which will bring dozens of events featuring artists who live, work and perform in Atlantic City to local venues fromJune 14,  2025, through May 30, 2026. These events represent the festival’s investment of $176,000 in the local creative economy and will provide access to the arts for all of the diverse communities of Atlantic City

A number of events will take place during the effort’s opening week, June 14 through June 21, including:

  • The Orange Loop Block Party in The Garden at Carnival Restaurant, where the DJ collective Weekday Underground will spin tunes as visitors shop at an artisan marketplace and join hands-on art projects, from noon to 5 PM on June 14;
  • SkateAC’s third annual Bash at Back Sov, a day-long skateboarding competition with performances by local bands, including A.C.’s punk powerhouse Gutter Drunk, from 1 to 7 PM on June 14 at the community-built Back Sov Skate Park;
  • Global Grooves, a multicultural festival of music, food and art at O’Donnell Memorial Park, featuring local favorites Mums the Word, 1 to 5 PM June 15;
  •  
  • The first of two Summer Concerts at Gardner’s Basin, presented by The National R&B Music Society, featuring Atlantic City artists including the Ty 

Turner Band, The Cason Express Show Band with SiSi Dash and Judah Dorrington & Paradise, from 1 to 7 PM June 21, in historic Gardner’s Basin.

Many of these events will be produced with PrudentialNorth to Shore’s CommunityArts Awards. Each year, the festival works closely with an Advisory Group of Atlantic City’s arts and culture leaders to select local artists, arts organizations, nonprofits, and small businesses that will receive Community Arts Awards of up to $10,000 each to produce free or reasonably priced events for the community. 

George Godlhoff, President Hard Rock Hotel & Casino Atlantic City, John Schreiber, NJPAC CEO,  Sherri-Ann Butterfield, Senior Vice President, Social Impact at NJPAC, David Rodriguez, Executive Vice President & Executive Producer at NJPAC.
Photo courtesy of N2S Festival 

Prudential North to Shore was conceived by Governor Phil Murphy and First Lady Tammy Murphy in 2023. The festival, produced by the New Jersey Performing Arts Center (NJPAC), returns this year with Prudential Financial as the title sponsor, in celebration of its 150th anniversary, and with a special focus on comedy and music. 

In addition to a year of community arts events in Atlantic City, the festival will offer mainstage performances in Asbury Park and Newark, and present events featuring local artists in those cities, from June 14 through June 29, 2025, only.

Prudential North to Shore has always focused on shining a spotlight on the artists who make their homes in iconic New Jersey cities,” said John Schreiber, President and CEO of NJPAC. “Their creativity, their spirit, make this state the remarkable place it is. Now, for the first time, in Atlantic City we are turning up the volume on these Jersey creatives for a whole year, pouring new energy into this community’s artistic ecosystem.”

In addition to the exciting year-long lineup of events, Prudential North to Shore will also present several series of special performances and workshops focused on particular audiences or genres: 

  • Artists from Atlantic City and from across New Jersey will step into the spotlight through a new performance series produced in partnership with the Hard Rock Hotel and Casino: Garden State Live. Three emerging New Jersey artists will be featured at each of these monthly Friday-night concerts at the Casino’s Sound Wave Theater. Tickets will be reasonably priced at $10 to allow Atlantic City residents to enjoy these performances by New Jersey’s newest musical stars.
  • The festival looks forward to partnering with the Atlantic City Board of Education to present Books on the Move — interactive literacy workshops that bring picture books about great artists of color to life for second graders in Atlantic City elementary schools. Books on the Move, a much-loved offering at schools and libraries in Essex and Hudson counties, intends to expand its reach to offer children and families in Atlantic City a fun and easy introduction to reading and to the arts. We anticipate presenting Book on the Move workshops in the city’s public schools starting in Fall 2025; participating children will be featured in a free public performance for family and friends, based on Andrea Davis Pinkney’s celebrated children’s book, Alvin Ailey, as the series’ finale in Spring 2026.
  • Additionally, the festival will bring five poetry workshops for adults to Atlantic City throughout the year; more details on this initiative will be announced soon.
Atlantic City local singer and grantee, Destinee Monroe, vocalist/guitarist
Photo courtesy of N2S Festival

Events to be produced by Atlantic City’s Prudential North to Shore Community Arts Awards recipients after the initiative’s inaugural week include:

Awardee: The National R&B Music Society Inc.
The National R&B Music Society Presents “The 2025 FREE Summer Concerts at Gardner’s Basin” featuring Atlantic City artists Chris-N-Teeb, Village Bridge, Special Occasion, and Shawn Rock
7/26/2025 at 1:00 PM
The Historic Gardner’s Basin
800 N. New Hampshire Ave.

Awardee: John Brancy 
John Brancy and Peter Dugan Live at the 609 Club
8/23/2025 at 8:30 PM
The Celebrity Theater at The Claridge Hotel
123 S Indiana Ave

Awardee: Hispanic Association of Atlantic County
Atlantic City Latino Festival
9/6/2025 at 12:00 PM
Showboat at the Boardwalk
Boardwalk & New Jersey Ave

Awardee: Mary Cross
Mary Cross’ Phyllis Hyman Musical Tribute 
10/4/2025 at 3:00 PM and 7:00 PM
RESORTS Casino Hotel – The Screening Room
1133 Boardwalk

Awardee: AC Pride
2nd Annual Dancing Under the Rainbow to Benefit the LGBTQ+ Community
October 2025 Date and Time To Be Announced
Venue To Be Announced

Awardee: Noyes Museum of Art of Stockton University
Dia De Los Muertos (Day of the Dead) Celebration
11/1/2025 at 4:00 PM
Noyes Arts Garage
2200 Fairmount Ave

Awardee: Atlantic City Arts Foundation
ARTeriors 2025
11/7/2025 at 6:00 PM
Commercial Vacant Building To Be Announced

Awardee: Derek K. Cason and The Cason Express Show Band
AC Jamming: Angela Burton and Passion
1/17/2026 at 6:00 PM
AC Jamming: The Cason Express Show Band
2/14/2026 at 6:00 PM
AC Jamming: Gina Roche
3/14/2026 at 6:00 PM
AC Jamming: Valorie Newman
4/11/2026 at 6:00 PM
AC Jamming: The Jazzmen
5/15/2026 at 6:00 PM
Gin Rickey’s Live Music Bar
2831 Boardwalk

More Prudential North to Shore Festival community arts events will be added to the calendar throughout the year. For updates, visit northtoshore.com.