Cindy and Bob Fertsch

Cindy & Bob Fertsch, founders of Shore Local Bob was 21 years old when he began his newspaper career in South Jersey. An Ocean City summer local and surfer, Bob was thrilled to build his career, home, and family in the area he loved. He spent 15 years learning with the Press of Atlantic City, then continued growing for another 9 years with the Current. Our family grew through the years. We have been blessed with 3 beautiful children and a home in Egg Harbor Township. As the economy changed both nationally and locally, the industry began to change, as well. Large corporate companies bought up much of Atlantic County’s media outlets, including our daily paper and 2 major weekly publications. From this turmoil, Shore Local was born. We are proud to be a locally owned, homegrown publication that focuses on the people, places and events in Atlantic County, Ocean City, and Upper Township. Bob and I had a vision to build a local business that spotlights and promotes other local businesses, and here we are! When you support Shore Local, your dollars stay right here in our own communities. We are a grassroots family business with an authentic connection to the areas we spotlight, and we are proud to share our love for our shore towns with all of you. Thank you for supporting our vision, and happy reading.

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Move it or lose it

by Cindy Fertsch | May 2, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

From the Editor When my daughter was a teenager, she and I joined a gym together. One day I was on the treadmill and glanced across the room to see her lifting heavy dumbbells with a man who was built like Arnold Schwarzenegger, with bulging muscles. Alarm bells went...

What’s in a dash?

by Cindy Fertsch | Apr 25, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

From the Editor I was mindlessly scrolling through my Facebook feed last week when an instant message popped up. It was one of Bob’s fraternity brothers from college. He wrote, “Neil died suddenly.” My mind went back to 1989. I was flying down the hill on my bike. It...

Treasure hunting: It’s yard sale season

by Cindy Fertsch | Apr 18, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

‘One man’s trash is another man’s treasure’ From the Editor As I drove my kids from house to house all those Saturday mornings, I never told them we were yard saling to save money. Rather, we were treasure hunting! Who knows what kind of great stuff we might...

‘Take me out to the ballgame’

by Cindy Fertsch | Apr 11, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

From the Editor With spring in the air, children throughout South Jersey are grabbing their bats and mitts and heading to the ball field; some returning and some for the very first time. Parents and grandparents will fill the bleachers to cheer them on, marveling at...

Spring in to holiday celebrations

by Cindy Fertsch | Mar 28, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

From the Editor Birds are chirping, the trees are budding, and the sun shines until 7 p.m. Daffodils with their yellow trumpets announce “We made it!” Spring has sprung. I am especially fond of the yellow forsythia bushes. Like clockwork every year at this time, it...
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