Cindy and Bob Fertsch

Cindy & Bob Fertsch, founders of Shore Local Bob was 21 years old when he began his newspaper career in South Jersey. An Ocean City summer local and surfer, Bob was thrilled to build his career, home, and family in the area he loved. He spent 15 years learning with the Press of Atlantic City, then continued growing for another 9 years with the Current. Our family grew through the years. We have been blessed with 3 beautiful children and a home in Egg Harbor Township. As the economy changed both nationally and locally, the industry began to change, as well. Large corporate companies bought up much of Atlantic County’s media outlets, including our daily paper and 2 major weekly publications. From this turmoil, Shore Local was born. We are proud to be a locally owned, homegrown publication that focuses on the people, places and events in Atlantic County, Ocean City, and Upper Township. Bob and I had a vision to build a local business that spotlights and promotes other local businesses, and here we are! When you support Shore Local, your dollars stay right here in our own communities. We are a grassroots family business with an authentic connection to the areas we spotlight, and we are proud to share our love for our shore towns with all of you. Thank you for supporting our vision, and happy reading.

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Keeping your cool

Keeping your cool

by Cindy Fertsch | Jun 26, 2025 | Editorial, Atlantic County, Blog - letters from the editor, Cape May County, South Jersey

Letter from the editor When I was young, my brothers and I would often get into heated arguments in the back seat of our family station wagon. It didn’t take much — maybe a stray elbow in “my space” or a debate over who was sitting on whose side. Cramped and restless,...
Soaring into the future: A message for parents and graduates

Soaring into the future: A message for parents and graduates

by Cindy Fertsch | Jun 19, 2025 | Features, Atlantic County, Blog - letters from the editor, Cape May County, South Jersey

Letter from the editor This week, thousands of area graduates will accept their diplomas and toss their caps into the air in celebration. It’s a moment of triumph — a bridge between yesterday’s lessons and tomorrow’s opportunities. Graduation is a deeply emotional...
Salty air and fatherly wisdom

Salty air and fatherly wisdom

by Cindy Fertsch | Jun 12, 2025 | Editorial, Atlantic County, Blog - letters from the editor, Cape May County, South Jersey

Letter from the editor Father’s Day along the Jersey Shore carries its own kind of magic. Some of my fondest memories are tied to the salty air and my husband’s steadfast presence with our children by the water. Whether we were crabbing off the dock, paddling on back...
Love is in the air

Love is in the air

by Cindy Fertsch | Feb 13, 2025 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, Features, South Jersey

Letter from the editor When we think of Valentine’s Day, many of us picture Cupid pointing his bow and arrow, aiming to spark romance. But love is so much more than candlelit dinners and roses. It’s found in the quiet moments, the unspoken gestures and the deep...
Super Bowl Sunday: a game that unites us

Super Bowl Sunday: a game that unites us

by Cindy Fertsch | Feb 6, 2025 | Atlantic County, Blog - letters from the editor, Editorial, South Jersey

Letter from the editor If you’re like me, there’s a good chance you’re wearing green as you read this. This Sunday, millions of us will gather—at bars, in living rooms, at parties—bonded by the shared excitement of the biggest game of the year. Whether you’re a...
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