In 1930, the Planters company opened a peanut shop on the Boardwalk across from the Steel Pier. There were peanut roasters in the window, and the aroma of freshly roasted peanuts spread out the door and all along the boardwalk. When you’d smell those roasting nuts coming out of the store, you just had to have a bag.

Outside, there was a man dressed up in a peanut costume, who handed out samples of the roasted peanuts, waved to passersby, and greeted visitors to the Planter’s Peanut store.This was Mr. Peanut, who was a Boardwalk tourist attraction until the store closed its doors in 1978

The Hard Rock Hotel and Casino now stands where the store used to be.

Credit: Real Brigantine

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One Response

  1. OMG!! Who doesn’t love this.
    Mr. Peanut was better than any Disney Character at Disneyworld to us kids of the 1960’s….and no Disney on the east coast I think until the 70’s anyway.

    I just purchased a iron, heavy metal Mr. Peanut. Will send you a photo. Can’t tell if this is a whole article or just a blurb.