Business Buzz
As the old song says, “Another Saturday night and I ain’t got nobody.” For many singles throughout South Jersey, that familiar line may describe the frustration of trying to find companionship, friendship or lasting love.
Dina Johnson, owner of Serenity Singles dating service and Shore Singles events, recognized the need for a more personal approach to dating in Atlantic and Cape May counties and decided to fill the void.
Johnson brings more than 10 years of experience in the dating and matchmaking industry. During her career, she managed several large matchmaking firms and worked as a professional matchmaker in New York City, North Jersey and Florida. Along the way, she discovered a natural talent for introducing compatible people — much like Will Smith’s character in the movie “Hitch.”
Raised in Bergen County, Johnson always enjoyed spending time at the Jersey Shore. After working with singles in several major markets, she realized that people down the Shore wanted a professional dating service offering something more personal than simply swiping through online profiles.
“Over the years, I learned that single people are looking for a better option when it comes to dating and socializing,” Johnson said.
Many singles have grown frustrated with online dating platforms that do not necessarily encourage meaningful conversations or face-to-face meetings. The alternatives may include the bar scene, waiting and hoping to meet Mr. or Mrs. Right, or accepting a well-intentioned setup from a friend or family member.
Serenity Singles takes an individualized approach. The service offers a private, members-only database of eligible singles who are prescreened based on their interests, lifestyles and relationship goals. Some are seeking marriage or a long-term relationship, while others are looking for companionship, friendship or opportunities to socialize with like-minded people.
The process begins with an in-depth questionnaire and personal consultation. This allows the Serenity Singles team to understand each member and the qualities that person is seeking in a partner. Potential matches are then selected according to the member’s individual criteria.
Johnson believes successful matchmaking is not about presenting the greatest number of people. It is about making quality introductions between people who are more likely to connect.
Working individually with members also helps create a relaxed, comfortable environment. With guidance from professional staff, clients may become more engaged in the matchmaking process and better prepared to meet a potential partner.
In addition to matchmaking referrals, Serenity Singles offers optional image consulting, makeover assistance and date coaching. Memberships range from six months to three years, with packages customized after the initial consultation.
Shore Singles complements the dating service by organizing local events where people can meet and socialize in person. The events offer an alternative for those who may not enjoy online dating or the uncertainty of approaching someone in a crowded bar.
Members can participate in locally sponsored events while also using the private database and matchmaking services. As Serenity Singles and Shore Singles attract new members, the expanding database creates more opportunities for compatible introductions.
“Our goal is to simplify the frustrating process by helping clients meet singles who are aligned with their life and relationship goals,” Johnson said. “We want to help singles find love across the country in all the right places while making the process fun, enjoyable and extremely rewarding.”
The services are available to adults of all ages who are ready to take the next step toward meeting someone special.
Shore Singles and Serenity Singles are located at 6680 Washington Ave. in Egg Harbor Township. For more information, visit ShoreSingles.com for events or SerenitySingles.com for dating and matchmaking services. Call 609-335-6522.
The bottom line is that Will Smith’s character in “Hitch” is no longer the only matchmaker associated with a good love story. The Jersey Shore now has Dina Johnson helping local singles find their match.
Rich Baehrle is a broker associate with Berkshire Hathaway HomeServices Fox & Roach. With more than four decades of real estate experience, he specializes in commercial, investment and residential real estate throughout South Jersey. Visit GetRichInRealEstateSJ.com or call 609-226-6680.
