Hard Rock Hotel & Casino Atlantic City is reaffirming its commitment to excellence with a $50 million capital improvement plan for 2026 that is already underway. The resort will renovate more than 700 standard guest rooms, over 60 suites, and eight penthouses in the hotel’s North Tower, along with refreshing walkways and corridors. The majority of the capital improvement projects are expected to be completed by the end of 2026.
Additionally, the resort will expand its culinary landscape with several new dining concepts that include the anticipated debut of Sitar, an artfully designed East-Indian restaurant, with modern Indian cuisine, shaped by cultural influences and featuring Boardwalk views. The property will also welcome Philadelphia’s beloved Federal Donuts and Chicken, opening this Spring.
To further enhance guests’ arrival as they enter the property, upgrades are underway for new carpet installation on the casino floor and second floor corridor. Plus, the addition of 16 electric vehicle chargers have been installed at Rocktane Gas & Wash, and South Tower exterior restorations are also underway.
With a cumulative investment of nearly $700 million in the resort since 2018, Hard Rock Atlantic City has continued its ongoing commitment to guests through major capital improvements to deliver an exceptional experience. In 2023, the resort announced $50 million in capital improvements including penthouse suite renovations, the opening of a new high-limit slot parlor, a private helicopter, and a refresh of beachfront amenities.
Hard Rock Atlantic City continues to invest in its entertainment programming, reinforcing its position as the East Coast’s premier destination. The resort is proud to showcase A-list performers across its venues, including Hard Rock Live at Etess Arena, Sound Waves, and the Vibe Stages. Exciting performances slated for 2026 include Rod Stewart, Nikki Glaser, Daniel Tosh, James Taylor, Charlie Puth, Ricardo Arjona, and many more.
“Our $50 million capital improvement plan for 2026 reflects Hard Rock Atlantic City’s unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “From redesigned guest suites and new dining concepts to world-class entertainment, and continued community engagement, these investments ensure we continue delivering an exceptional guest experience while honoring one of our four core mottos to ‘Love All, Serve All’.”
Hard Rock Atlantic City’s commitment to their team members has earned the resort a third consecutive USA Today Top Workplaces Award in 2026, solidifying its reputation as -one of the best places to work. Hard Rock Atlantic City’s steadfast commitment to community prosperity has been evident through strategic partnerships and impactful initiatives touching more than 500 local organizations since its opening in 2018. These efforts align with the company’s core motto, “Take Time To Be Kind” and focus on education, food security, youth development, and social equity, fostering economic and social growth in the region.
Hard Rock Atlantic City plans to continue executing these priorities and aligning these efforts with Atlantic City’s broader revitalization goals, further solidifying its position as a linchpin of the region’s economic and cultural resurgence.
