The holidays are coming fast, and if you’re like me, November is the time to prepare. When it comes to shopping, local businesses are always the best choice.
When you shop local, you help small businesses thrive right here at the Jersey Shore. The unique charm of our local shops can’t be replicated by big-box retailers. Each purchase supports a neighbor’s dream, and a much larger share of that money stays right here in our community.
Here are five of my favorite local spots that make holiday shopping joyful, personal and meaningful.
1. Three Little Birds
In the heart of Ocean City on Asbury Avenue, Three Little Birds is a cozy independent bookstore filled with warmth and inspiration. Step inside and you’ll find shelves lined with bestsellers, children’s classics, works from local authors and thoughtful gifts for book lovers of all ages. The friendly staff are always ready with a smile and recommendation — helping you find just the right gift.
2. Jilly’s
My kids absolutely loved going to Jilly’s Arcade in every season. Now in their late 20s, they still do! I look forward to one day seeing my grandkids learn to play skee-ball and pinball there, too.
For a nostalgic and fun gift, you can give a Jilly’s Fun Card. Jilly’s also offers Ocean City apparel, ornaments, puzzles and sweet treats that capture the spirit of summer. Whether you’re shopping for family, a beach lover or a friend, Jilly’s has the perfect gift.
3. Storybook Land – The gift of memories
The best gifts aren’t things — they’re experiences and Storybook Land in Egg Harbor Township is one of the best! It has been delighting children for nearly 70 years. Give the gift of memories with a season pass or day tickets, and you’ll be giving joy that lasts far longer than any toy. During the holidays, the park glows with thousands of twinkling lights and timeless cheer.
4. Tilton Square Theatre
For the film fans in your life, a gift card to Tilton Square Theatre in Northfield or any of the Square Theatres, is a perfect choice. With comfortable recliner seating, modern design and top-of-the-line concessions, it’s an outing everyone can enjoy. Add a bag of candy and a bow, and you’ve got a thoughtful, easy gift for teachers, coworkers or friends.
5. Heritage Surf & Sport
With locations in Ocean City, Margate and Sea Isle City, Heritage Surf & Sport has everything for those who love surfing, skateboarding and the beach lifestyle. You can gift surf lessons, boards, wetsuits or stylish apparel — perfect for anyone who loves the ocean and adventure.
So this season, skip the crowded chain stores. Shop small, shop local and spread a little hometown joy. When you support local businesses, you’re giving gifts that truly matter — to your loved ones and to the community we all love.













