Hard Rock Atlantic City is uniting guests and team members to support breast cancer awareness, research and patient services through Hard Rock International’s 27th annual PINKTOBER campaign.
Hard Rock Atlantic City’s month-long initiatives include pink décor, exclusive food and beverage offerings that feature specialty desserts, and limited-edition Hard Rock PINKTOBER merchandise. Additionally, the resort will be decorated with pink accents including pink lighting for the guitar exterior, the Atrium and North Hotel Tower. Hard Rock Atlantic City will be the presenting stage sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, Oct. 11.
Light Us Up in Pink
Hard Rock Atlantic City will show support by lighting up pink throughout October. Table games will be lined with pink felt, the Atrium will be adorned with pink accents, and the porte cochere and guitar on October 1st will feature pink lights.
The Flavors of Pink
YOUYU will celebrate PINKTOBER with limited-edition desserts benefiting the cause. Guests can indulge in a playful pink cotton candy cupcake or a sophisticated Almond-Raspberry Princess Cake Square, both available at YOUYU’s convenient takeout counter for a sweet treat on the go.
Hard Rock Cafe will feature a Strawberry Sundae made with perfect scoops of strawberry and vanilla ice cream nestled atop lemon pound cake topped with berry compote, whipped cream and fresh strawberries and a strawberry milkshake.
Proceeds from each item sold will directly benefit PINKTOBER.
Limited-Edition PINKTOBER Pin and Merchandise
During the month of October, both the on-property Rock Shops and the online retail site will feature exclusive PINKTOBER merchandise, including limited-edition pins, t-shirts, hats, water bottles, totes, and other items to support Breast Cancer Awareness.
Making Strides Against Breast Cancer Walk – Sunday, October 11
Hard Rock Atlantic City will once again be the presenting sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, Oct. 11. For additional information, or to register visit the walk page here.
Raised funds will go directly to the Hard Rock Heals Foundation® to support breast cancer research and awareness worldwide through the American Cancer Society.
“PINKTOBER brings the community together to support breast cancer awareness and research while honoring the strength and resilience of those impacted by the disease. We are proud to be part of this global effort to help drive meaningful change,” said George Goldhoff, President at Hard Rock Atlantic City.
Underscoring its commitment to the principles “Love All Serve All” and “All Is One,” Hard Rock unites the global communities it serves – across Hotels, Casinos, Cafes, Rock Shops and digital platforms – to amplify fundraising efforts and drive meaningful action throughout PINKTOBER. To date, PINKTOBER has raised more than $15 million.
Unity™ by Hard Rock Cardmembers Support the Cause
During PINKTOBER, every swipe counts. Unity™ by Hard Rock Mastercard® cardmembers give back simply by making purchases. Through a partnership with Bread Financial, a portion of each transaction made with a Unity™ by Hard Rock Mastercard® through the month of October will be donated to the Hard Rock Heals Foundation®, up to $75,000, turning everyday spending into meaningful impact*. Learn more at www.hardrock.com/PINKTOBER.
STRONGER TOGETHER Pin Funds American Indian Cancer Research
Honoring both PINKTOBER and Native American Heritage Month in November, Hard Rock presents a limited-edition STRONGER TOGETHER pin created by Seminole Tribe of Florida artist Theron Osceola. All net proceeds benefit the American Indian Cancer Foundation through the Hard Rock Heals Foundation®. The funds support Native American women and families affected by breast cancer. The pin is available for purchase at www.shop.hardrock.com.
Hard Rock Hotels
From immersive guest experiences to meaningful in-room moments, Hard Rock Hotels worldwide are creating opportunities for guests to support the cause. The offerings include live performances from female artists, limited-edition wellness treatments, curated dining experiences and community engagement activities.
The signature Sound of Your Stay® program also gets a PINKTOBER twist: guests can borrow pink electric or acoustic guitars and stream curated playlists of inspiring songs that resonate with the mission.
In addition, Hard Rock Hotels will honor breast cancer survivors, caregivers, and others impacted by the disease by donating 80 complimentary vacation room nights at all-inclusive properties throughout Mexico and the Caribbean. Follow @hardrockhotels on Instagram to learn more.
Hard Rock Cafes
Beyond the menu, Hard Rock Cafes are hosting fundraising events, community gatherings and live performances featuring female artists in honor of Breast Cancer Awareness Month. Guests can add to their support with the PINKTOBER 2026 retail collection. The collection includes T-shirts, hoodies, stickers and a collectible pin available at Rock Shops® and www.shop.hardrock.com.
Hard Rock Casinos
Hard Rock Casinos will activate the floor with limited-run table game specials, slot tournaments and entertainment programming all benefiting the Hard Rock Heals Foundation®’s breast cancer initiatives. The Change for Change program gives players another way to give: every redeemed gaming voucher can become a donation, with proceeds funding cancer research organizations and support services worldwide. For property-specific details, visit www.casino.hardrock.com.
Hard Rock Games
During October, players can join Hard Rock Games for Spins for the Cure, a month-long PINKTOBER promotion in Jackpot Planet and Neverland Casino. Players can download Jackpot Planet or Neverland Casino and start spinning for the opportunity to win $4,500. Every 50 spins earns one entry into the PINKTOBER Giveaway, and the more a player spins, the more chances they have to win. Best of all, the play helps support a great cause. Throughout October, Hard Rock Games will donate a portion of revenue to the Hard Rock Heals Foundation®, helping make every spin mean a little more.
Hard Rock Bet
New players joining Hard Rock Bet’s sportsbook and online casino apps during October will directly support the cause. Each signup prompts a Hard Rock Heals Foundation® donation. The spirit of PINKTOBER will be present throughout the platform, with themed in-app features and special events spotlighting the mission.
Visit www.hardrock.com/PINKTOBER for more information and to find your nearest Hard Rock. Additionally, to donate and discover more ways to fight against breast cancer, visit donate.cancer.org.
*Bread Financial is solely responsible for making the donation. Donation amount is based on 1% of net credit card sales during the event period. Offer limited to credit sales made by residents of the following states made in-state: AK, AL, AR, CA, CT, FL, KS, KY, MA, MD, MN, NH, NV, OH, OK, OR, PA, RI, SC, VA, WA, and WV.
Must be 21 years of age or older to gamble unless otherwise noted. Must be 18 years of age or older in Florida to participate in Bingo and Poker. Must be 18 years of age or older in the Dominican Republic. Must be 19 years of age or older in the Province of Ontario, Canada. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. Gambling problem? In CA/IL/NJ: call 1-800-GAMBLER (426-2537); FL: call or text 1-833-PLAYWISE; IN: 1-800-994-8448; NV: 1-800-522-4700; OH: 1-800-589-9966; ON: ConnexOntario 1-866-531-2600; Punta Cana/VA: 1-800-MY-RESET.
Credit card offers are subject to credit approval.
Unity™ by Hard Rock Mastercard® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.
