The rapid development of artificial intelligence (A.I.) is creating extraordinary opportunities—and unprecedented questions—for the global gaming industry and the regulators responsible for overseeing it. Recent news reports involving the use of A.I. and customer data by major gaming operators have brought those questions into sharper focus, underscoring the need for informed discussion about how the technology should be used in a highly regulated industry.
The impact of A.I. on gaming will be one of several critical issues to be addressed at the 30th Annual East Coast Gaming Congress (ECGC), the longest-running gaming conference in the United States.
ECGC will be held April 27-28, 2027, at the Hard Rock Hotel & Casino in Atlantic City. The event’s overall theme is ‘30 Years of Gaming Leadership: Shaping the Future.’
A.I. is moving rapidly from an emerging technology to a practical tool across the gaming industry. Operators are using increasingly sophisticated data and technology to personalize customer engagement, improve operations and identify patterns of behavior, while regulators are endeavoring to keep pace. Recent reporting across national media raises questions about how those capabilities intersect with responsible gaming and consumer protection, demonstrating that the industry’s A.I. conversation extends well beyond innovation alone.
“As a highly regulated industry with a significant impact on the communities it serves, gaming has a responsibility to understand how A.I. will affect the industry and the people it serves,” said Scott Nicholson, Senior Vice President of Strategic Partnerships for Imagine This, North America’s largest casino marketing and A.I. technology firm. “ECGC 30.0 will provide an important forum for that conversation.”
Imagine This is an Organizing Producer of the next East Coast Gaming Congress.
“Regulated gaming has long been focused on the principle of ‘people watching people watching people’ — layers of human oversight designed to protect the integrity of gaming operations. Artificial intelligence is changing that model, creating new opportunities to identify risks, strengthen compliance, personalize engagement, and improve how operators and regulators monitor the industry,” said ECGC co-founder Michael Pollock, senior policy advisor to Spectrum Gaming Group. “At the same time, it raises important questions about responsible gaming, consumer protection, data use and transparency. ECGC will bring operators, regulators, legislators and industry experts together to tackle those questions.”
ECGC co-founder Lloyd D. Levenson, CEO of the Cooper Levenson law firm, noted: “The rapid development of artificial intelligence is creating new questions for an industry that operates within a complex regulatory framework. As operators, regulators, and legislators consider how existing rules apply to rapidly evolving technology, there is a need for informed discussion about where regulatory changes may be necessary.”
ECGC has an established reputation as a forum for industry CEOs, Wall Street firms, and leading political figures – including seven governors of New Jersey – to put forth ideas that will shape the future of gaming. In the coming weeks, ECGC will announce other speakers and topics that will include the future of lotteries and igaming, as well as the impacts of Downstate New York casinos on the gaming landscape.
The 2027 conference will again offer premier opportunities for sponsorship, networking, professional development, and high-level business-to-business engagement.
Representatives of ECGC co-producer/co-organizer Cooper Levenson will be at G2E 2026 in Las Vegas at Booth 4303. Attendees are welcome to stop by and connect with the firm’s gaming law team.
For more information, visit www.ecgc.us or contact Angela Robinson at arobinson@cooperlevenson.
