Hard Rock Hotel & Casino Atlantic City and the Boardwalk 1000 Foundation celebrated National Giving Day by launching the resort’s “12 Days of Giving” campaign, through which funds and services will be donated to 12 local organizations dedicated to strengthening the community. Since opening in 2018, Hard Rock Atlantic City has contributed nearly five million dollars to over 500 charities, supporting the company’s motto to Love All, Serve All.
Today, in partnership with Kelly’s Kidz, Hard Rock Atlantic City filled the atrium of St. Christopher’s Children’s Hospital with hundreds of toys, blankets and pajamas that will be distributed to patients and families of patients being treated at the hospital this holiday season.
Additional recipients include The Salvation Army, Court Appointed Special Advocates (CASA), Community Food Bank of New Jersey, The Arc of Atlantic County, Atlantic City Rescue Mission, Atlantic County Toys for Kids, Jewish Family Services, Covenant House of Atlantic City, Laddie’s Legacy, Live to Serve, and the Atlantic City Fire Department’s holiday toy event with Santa. These partnerships address a wide range of needs—from housing to health and food insecurity, we are collectively enriching the quality of life throughout the community.
“We are honored to once again uphold our company’s mottos this holiday season through our ‘12 Days of Giving’ initiative,” said George Goldhoff, President of Hard Rock Atlantic City. I am sincerely thankful for our team members along with our valued customers whose generosity to the Boardwalk 1000 Foundation enables us to support our community in a meaningful and impactful way by making a difference throughout the holiday season and beyond.”
