Business Buzz
Ocean City has a young woman who made it big in slime.
She is currently recognized as the “Queen of Slime.” Yes, you read that correctly. Jamie (Ginn) Piazza, after building an impressive corporate career with some well-known Fortune 500 companies, including DuPont, has chosen Slime instead.
Jamie is a true local. She and her family grew up in Ocean City, where she graduated from Ocean City High School. She was an excellent student, receiving a full-tuition ride to Rowan University from a first runner-up Miss New Jersey Pageant, community service scholarship. She graduated magna cum laude with a degree in chemical engineering.
She eventually became a resident and worked in Delaware, where she won the Miss Delaware competition. This is where she got a lot of her drive, competitiveness and professionalism. But Jamie realized the corporate world was not for her. So in 2015 she opened her first business – Paint Happy – which was originally located on Woodlyn Avenue in Somers Point.
She quickly outgrew the space and opened up at her current location in Central Square in Linwood in 2019.
The business lives up to its name by providing a great environment for children to learn, paint and use their skills to do other creative activities. Some of those other activities that make Paint Happy a growing success are its popular parties, special events, summer camps, and off-site events, which have become a smash hit. Her Bake Happy brand has evolved out of the Paint Happy concept, providing children a fun way to learn to bake and paint. The primary goal is to get the kids away from their phones and using their hands-on creative abilities instead.
So, you may be asking yourself where the slime comes in and why a brilliant and skillful person such as Jamie Piazza would be known as a Queen of Slime?
As if she did not have her hands full with Paint Happy and being the mother of her beautiful daughter and helper, Elizabetta (Princess of Slime), she found time to start a tremendously successful pop-up business at 620 Asbury Ave., Slimeology.
Slimeology has been a hit beyond Jamie’s wildest dreams. Word has gotten out about what a fabulous place it is for children to come and let their imaginations run wild.
Seriously, when I walked in the door, I was blown away with the whole concept and Jamie’s enthusiasm for creating a concept for kids to learn and have a great time with slime.
I saw the pictures and the smiles on their faces. There is an official Slime CAM for the kids to be an authentic member of Slimeology.
Slimeology opened on June 26 as a pop-up seven days per week from 10 a.m. to 5 p.m. Kids can go in to make their slime creations, or their parents can book a party. They also have membership plans.
It is simply a fun place for learning. In fact, the Slime concept, along with Paint Happy, has been such a hit that Jamie is moving in the direction of franchising.
If you want to put a big smile on your kid’s face, stop in Slimeology at 620 Asbury Ave., or Paint Happy in Central Square in Linwood. Or call 609-402-9802 to make a reservation for a birthday party or event. Ask for Jamie. Follow them @slimeologystudio on Instagram.
Rich Baehrle, of Berkshire Hathaway Fox and Roach, can be reached at 609-226-6680 or 609-641-0011. Email richardbaehrle@gmail.com or see www.getrichinrealestateSJ.com
