A new wave of style has arrived on Asbury Avenue as Tina Stephens, a brand known for travel-friendly, versatile women’s fashion, opens its doors at 745 Asbury Ave.
The boutique celebrated its grand opening June 14, just in time for the bustling summer season, and is poised to become a staple for both visitors and locals seeking effortless elegance with a touch of coastal charm.
The decision to bring Tina Stephens to Ocean City was a natural one, according to the brand’s leadership.
“Ocean City has long been a favorite destination for our clients in the summer,” said Angelena Lackovic, vice president of stores for Tina Stephens. “It has a perfect blend of laid-back coastal charm and vibrant community energy, and Asbury Avenue is the center of it all. We’re honored to be among the unique shops and independent businesses here.”
Founded with a mission to support women’s lifestyles through easy-to-care-for, versatile clothing, Tina Stephens fits seamlessly into the Jersey Shore aesthetic. The boutique features breathable linens, soft cottons, and luxurious silks—all designed to mix, match, and move with the wearer. From beach days to date nights, the store offers options for every occasion.
“Our brand is all about effortless fashion that’s stylish, comfortable and ready for anything,” Lackovic said. “Whether you’re packing for a weekend getaway or spending the whole season here, our washable linens and versatile silhouettes make getting dressed both relaxed and elevated.”
Lackovic brings more than a decade of experience to her role, having started with the company as a store manager in Charleston, South Carolina, before rising to her current position. Prior to joining Tina Stephens, she honed her retail expertise with BCBG Max Azria and Bebe—experience that continues to shape her leadership style.
The Ocean City location, painted in the brand’s signature “Tina pink,” offers something unique for shoppers. Visitors can expect personalized service from a team eager to introduce them to the collection. The grand opening was met with enthusiastic support from both customers and fellow business owners.
Asbury Avenue’s newest addition isn’t just about clothing—it’s about community.
“We want to become a staple on Asbury Avenue, not just for visitors but for locals who want beautiful clothing that fits their lifestyle year-round,” Lackovic said. “We hope to create a space where women feel confident, welcomed and excited to visit.”
Tina Stephens is also looking ahead. This fall, the brand will launch a new knitwear collection, further cementing its reputation for craftsmanship. The company also plans to reopen its Asheville, North Carolina, location, which temporarily closed due to Hurricane Helen.
For now, Ocean City shoppers can enjoy a curated collection that blends relaxed sophistication with a coastal twist. With its prime location at 745 Asbury Ave., Tina Stephens is bringing fresh fashion and new energy to the heart of downtown.
