Cindy and Bob Fertsch

Cindy & Bob Fertsch, founders of Shore Local Bob was 21 years old when he began his newspaper career in South Jersey. An Ocean City summer local and surfer, Bob was thrilled to build his career, home, and family in the area he loved. He spent 15 years learning with the Press of Atlantic City, then continued growing for another 9 years with the Current. Our family grew through the years. We have been blessed with 3 beautiful children and a home in Egg Harbor Township. As the economy changed both nationally and locally, the industry began to change, as well. Large corporate companies bought up much of Atlantic County’s media outlets, including our daily paper and 2 major weekly publications. From this turmoil, Shore Local was born. We are proud to be a locally owned, homegrown publication that focuses on the people, places and events in Atlantic County, Ocean City, and Upper Township. Bob and I had a vision to build a local business that spotlights and promotes other local businesses, and here we are! When you support Shore Local, your dollars stay right here in our own communities. We are a grassroots family business with an authentic connection to the areas we spotlight, and we are proud to share our love for our shore towns with all of you. Thank you for supporting our vision, and happy reading.

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Survival of the most adaptable

by Cindy Fertsch | Mar 14, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

Shore Local celebrates 8 years From the Editor Over the weekend, my family and I indulged in a delightful tradition—cracking open fortune cookies after enjoying a Chinese meal. My fortune struck a chord: “Success comes to those who are adaptable.” This...

Finding the luck of the Irish

by Cindy Fertsch | Mar 7, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Features, South Jersey

From the Editor The temperature was below freezing the morning I rolled down my window to pay the toll (because I forgot my EZ Pass). As I stepped back on the gas and flicked the window button, I knew I was in trouble. The window was not going back up. As I drove,...

Nurturing your health

by Cindy Fertsch | Feb 22, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, Health, South Jersey

From the Editor Like many adults in this world, I wear many hats. I have a closet full of them, including the wife hat, the mother hat, the daughter hat, the caregiver, the writer, the editor, and more. On any given day, I’ll switch between several hats, usually...

Jersey Shore shakes off winter quiet: February now buzzing with events & excitement

by Cindy Fertsch | Feb 15, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

From the Editor It seems like not long ago, February at the Jersey Shore was filled with dreary days and a community quieted to a hush by the cold weather. In contrast to the frenzy of summer in South Jersey, February is historically one of the slowest months of the...

Lost in the Amazon

by Cindy Fertsch | Feb 1, 2024 | Atlantic County, Blog - letters from the editor, Cape May County, Editorial, South Jersey

From the Editor As we get older, we tend to marvel at all the ways the world has changed. Differences in the systems that we’ve come to know and trust over the years can be unsettling – to say the least. I feel that way about television. The multitude of streaming...
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