After an extraordinarily successful first year, which saw hundreds of thousands take part in the inaugural North to Shore in June 2023, the extraordinary event will return this June to kick off summer 2024 with another three-city, three-weekend celebration of the arts and ideas across New Jersey.
Conceived by Governor Phil Murphy and First Lady Tammy Murphy, the North to Shore Festival was designed to spotlight New Jersey’s culture, creativity, and diversity. The lineup will begin this year in Asbury Park June 10-16, swing down the Shore to Atlantic City June 17-23, and conclude in Newark June 24-30. With significant support from festival partners – including this year’s Title Sponsor, Prudential Financial – North to Shore will feature scores diverse and talented artists you won’t want to miss, including Kevin Hart, Matchbox Twenty, Gary Clark, Jr., The B-52s, Gabriel Iglesias, Bleachers, Jeezy, Scarface, Barenaked Ladies, Lake Street Dive, Prince Royce & Wisin, Keyshia Cole and Trey Songz, Frankie Valli, Stephen Colbert, as well as film screenings, live podcasts, and engaging panels.
“Our inaugural North to Shore Festival was the beginning of a proud, new annual tradition that brings some of the biggest stars to New Jersey to bolster our tourism industry and boost demand for our local businesses,” said Governor Phil Murphy. “I’m thrilled to announce this year’s lineup features a number of world-renowned acts who will hit the stages in Newark, Asbury Park, and Atlantic City this June. This year’s festival will be even bigger and better than ever before, and we look forward to welcoming those from near and far to experience our unique state this summer.”
In its inaugural year, North to Shore was designed to be an economic engine for the state. Organizers’ goals were far exceeded as the newborn festival drew an audience of nearly 250,000 to experience more than 300 artists in more than 100 venues in three of New Jersey’s most arts-rich cities. While most festival events were free to the public, ticketed events brought in $7.6 million in ticket sales.
“Last year’s inaugural North to Shore Festival proved to be a tremendous success for New Jersey’s communities, cities, and economy. As part of Governor Murphy’s vision to make New Jersey the best place to live, work, and raise a family, this three-week festival celebrates and showcases the strength of our state’s talent and diversity in innovation and arts,” said NJEDA Chief Executive Officer Tim Sullivan. “The NJEDA is proud to take part in this year’s North to Shore Festival, which will not only bring world-class talent back to New Jersey, but will help boost the economy at the heart of the summer season by supporting local restaurants, hotels, venues, and main streets.”
“We are thrilled to bring North to Shore back to the Garden State this summer to celebrate the vast diversity and top-notch talent that is quintessential New Jersey,” said NJPAC CEO John Schreiber. “In its inaugural year, North to Shore proved to be an economic driver for the businesses and downtown districts that serve our state’s residents day-in and day-out. I’m proud to bring that support back to three of our most iconic cities this summer.”
This year, festivalgoers can maximize the festival experience with the North to Shore app, where they can plan their schedule, explore artists, buy tickets, get access to exclusive content and giveaways, and more.
“The Great City of Atlantic City got to showcase why we’re among the entertainment capitals of the country during last year’s North to Shore Festival, and we’re looking forward to getting another opportunity this time around,” said City of Atlantic City Mayor Marty Small, Sr. “Everything that makes our city special and unique, particularly in the arts and culture scene, will once again be on full display as we promise this festival will be even bigger and better in year number two.”
