Business Buzz
The Jersey Shore has become the showcase of some of the most spectacular homes in the United States. Just when you think you have witnessed the most beautiful home you have ever seen go up, another one is created bigger and more custom than the rest.
The process of developing a custom home can sometimes seem arduous, tedious, time-consuming and yes, even frustrating. How do you take a 40×100 vacant lot and create a vision of a home that will conform with zoning restrictions and yet be unique?
The process begins with an engineer and an architect. The team collaborates with the customer to get a feel for the style, both inside and out, to come to a consensus that will make the customer gleam with pride when the home is complete.
Once you have the design agreed upon, which may take many attempts, the process then shifts to government approvals. After the creative process of the design, the design must receive local approvals and meet design standards in order to assure the home not only looks beautiful, but also has structural integrity.
Next the brainstorming starts with the interior work. More times than not, a customer will choose to employ a custom interior specialist to assist with the hundreds of choices and questions about how to turn a house into a showcase home.
For nearly 50 years a renowned, multi-award-winning business, Interiors By Joann, has put smiles on the faces of people looking to turn their home into a showplace.
Joann Thompson is the original owner of Interiors By Joann, located at 743 Asbury Ave. in Ocean City. She has worked tirelessly with customers over five decades, primarily serving Ocean City and the other popular shore communities, to establish an impeccable reputation. Founded in 1976, Interiors by Joann has long been the preeminent provider of luxury design at shore.
The firm has cultivated a reputation for warm, creative interiors, collaborating with architects, builders and homeowners to deliver spaces that feel both timeless and highly personal.
The company’s enlarged storefront at 743 Asbury Ave. is a recognized anchor in the city’s main retail shopping district, offering deluxe décor, gifts, accessories and home accents at a broad range of price points all year round.
After a half-century of serving discerning homeowners along the Jersey Shore, Interiors by Joann has announced its transformation into Cury Design Studio – a new name, enlarged presence and ownership by the very talented designer, Samantha “Sam” Cury.
The business will also be serving a new market – Philadelphia’s Main Line in Wayne, 121 N. Wayne Ave., with the same passionate team committed to elevating interior environments.
Samantha is a lifelong resident of Ocean City. She graduated from Ocean City High School in 2008. She later attended and graduated from West Chester University with a double major of finance and communications in 2012. In 2014 she joined Interiors by Joann as a retail shop member following her return to her hometown of Ocean City after running a roofing company in Florida, and after a brief stint in PR.
In 2021, Joann, after building the company into one of the leading design firms in the region, determined that it was time to pass the proverbial baton to her former granddaughter-in-law, Sam. Joann had mentored Sam and nurtured her through the leadership ranks.
Sam eventually led the design and retail business. Joann knew she was ready to assume the helm to continue the impeccable reputation that Joann so deservedly built.
For nearly five years, Sam has led a transformation of the venerated firm, growing its revenue by 50% while maintaining the same commitment to relaxed, luxurious interiors and unparalleled service to clients.
Sam has maintained the same exceptional team as she elevated the firm’s position in the community and the design world, which has been of paramount importance to her.
Though the name is new, the experience for the clients remains consistent: a gifted design team committed to exceptional service, creative integrity, transparency and community roots.
The transition has been intentionally gradual and carefully managed to ensure continuity in client care and project delivery. The retail store has a refreshed assortment of gifts found nowhere else in the area, curated to appeal to residents and visitors alike.
Cury Design Studio offers a full spectrum of interior design services, from design concepts and programming, to construction oversight, project management, custom furnishings, art, lighting and finishing touches that will leave the family and friends in awe.
It is time to treat yourself to the next level in home design at the new Cury Design Studio. You are invited to meet the talented Samantha “Sam” Cury and her adept team for a Sip & Shop event on Saturday, Nov. 22, from 1 to 4 p.m. at 743 Asbury Ave. in Ocean City. Enjoy live music, home goods and gifts, local business pop-ups – including permanent jewelry and a Botox bar, refreshments, a $1,000 giveaway and more.
Remember to ask about the Cury Design Studio, which will be opening at US Route 9 in Marmora. It will be open by appointment, featuring outdoor furnishings, umbrellas, pillows, rugs, accessories and more.
See @curydesignstudio on Instagram to learn more.
Remember to support local businesses, especially small businesses.
Rich Baehrle, of Berkshire Hathaway Fox and Roach, can be reached at 609-226-6680 or 609-641-0011. Email richardbaehrle@gmail.com or see www.getrichinrealestateSJ.com
