Dozens gathered outside Tropicana Atlantic City on Tuesday, July 1, as the John R. Elliott HERO Campaign officially kicked off its 2025 HEROtini® Mocktail Challenge. The launch event brought together more than a dozen bars, restaurants and casinos from across South Jersey, all serving up creative, alcohol-free cocktails on the Boardwalk.
The HEROtini Challenge encourages participating establishments to create the most flavorful and original non-alcoholic drink of the summer. Guests sampled the mocktails while learning that designated drivers can still enjoy festive, flavorful drinks — without the alcohol. The competition runs throughout the summer, with public voting taking place online. Winners will be announced at the conclusion of the season.
Founded in 2000 by Bill and Muriel Elliott, the HERO Campaign was created in memory of their son, Navy Ensign John R. Elliott, who was killed by a drunk driver just two months after graduating from the United States Naval Academy. In the years since, the campaign has turned tragedy into purpose, promoting the message: “Be a HERO. Be a Designated Driver.”
The HERO Campaign partners with law enforcement agencies, schools, businesses, and hospitality venues across the country to promote safe and sober driving. The HEROtini Challenge is one of the organization’s signature events, designed to raise awareness in a fun, engaging, and community-focused way.
“We want to show people that choosing not to drink doesn’t mean you have to miss out on the fun,” said Bill Elliott at the event. “These mocktails prove that designated drivers can enjoy great flavors while making our roads safer for everyone.”
To vote for your favorite mocktail, visit participating venues or cast your vote online at 2025herotini.org. Voters can also take the HERO Pledge to commit to sober driving and learn more about the campaign’s mission at herocampaign.org.
The public is also invited to join the celebration at the upcoming HEROtini Happy Hour, taking place Thursday, July 10, from 5 to 7 p.m. at Josie Kelly’s Public House in Somers Point. The event will feature complimentary appetizers, mocktail tastings, music, and prizes — all in support of the HERO Campaign’s lifesaving mission.
