Hard Rock Hotel & Casino Atlantic City will once again turn pink this October to commemorate PINKTOBER®. This year marks the 25th anniversary of the Hard Rock PINKTOBER program supporting breast cancer awareness and research, with participation across all Hard Rock International company divisions, including Hard Rock Digital, Cafes, Hotels, Casinos, and Seminole Gaming. All PINKTOBER proceeds will benefit the American Cancer Society; in 2023, Hard Rock Atlantic City raised over $161,000.
Hard Rock Atlantic City’s month-long initiatives include pink décor, live entertainment, exclusive food and beverage offerings, PINKTOBER Rock Spa & Salon services, and limited-edition Hard Rock PINKTOBER merchandise. Additionally, the resort will be decorated with pink accents including pink lighting for the guitar exterior, the Atrium and North Hotel Tower. Hard Rock Atlantic City will also host a dunk tank fundraiser on Saturday, Oct. 5, and is the presenting sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, Oct. 13.
“Hard Rock Atlantic City is proud to continue our partnership with the American Cancer Society in support of Pinktober,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “So many individuals and families have been impacted by breast cancer, and we are honored to help aid in the fundraising efforts to support research and education living up to our company’s core mottos to ‘Love All – Serve All’ and ‘Take Time To Be Kind.’”
Light Us Up in Pink
Hard Rock Atlantic City will show support by lighting up in pink throughout October. Table games will be lined with pink felt, the Atrium will be adorned with pink accents, and the hotel towers will feature pink lights.
PINKTOBER Takes the Stage
Hard Rock International continues its worldwide support of PINKTOBER with one-of-a-kind fundraising events across the brand’s hotel and casino portfolio. On Oct. 5, at 9 p.m., DJ-based dance party Gimme Gimme Disco will transport Hard Rock Live at Etess Arena back in time to the 1970’s with a disco-themed celebration. Guests are encouraged to dress in their favorite disco attire as the DJ takes them to the heart of the era with all the classic hits from ABBA, The Bee Gees, Donna Summer, Cher, and more.
Tickets cost $20 and proceeds from tickets sold will directly benefit Wigs & Wishes. Wigs & Wishes is a nonprofit organization that provides over 25,000 wigs and hundreds of wishes to recipients fighting cancer each year at no cost.
For more information or to purchase tickets for the Wigs & Wishes Gala on October 5th at Hard Rock Atlantic City visit WigsandWishes.org. To purchase tickets for Gimme Gimme Disco please visit HardRockHotelAtlanticCity.com and Ticketmaster.com or 800-745-3000
The Flavors of Pink
Hard Rock Cafes across the country will participate in the “Stronger Together” campaign.
Hard Rock Atlantic City will also feature a limited-time menu of pink-themed cocktails and desserts at Council Oak Steaks & Seafood and Kuro. Proceeds from each item sold will directly benefit PINKTOBER.
“Think Pink” at Rock Spa & Salon
The Rock Spa & Salon at Hard Rock Atlantic City encourages spa guests to “think pink” throughout October with special services featuring therapeutic rose aromatherapy.
The Rose Facial will feature carefully crafted botanical actives and essential oils to help skin, body, and mind in recovery. The Smell the Roses Body Treatment will consist of the ultimate exfoliation and wrap treatment highlighted by a full body exfoliation, ayurvedic scalp massage and pink clay mask to soften and rejuvenate the skin. The Bed of Roses Massage indulges the body, mind, and spirit with the help of natural plant and flower oils. This powerful therapeutic massage will dissolve away stress and tension while encouraging healthy circulation. For reservations, call 609-449-5380 or book online at HardRockHotelAtlanticCity.com.
Limited-Edition PINKTOBER Pin and Merchandise
During the month of October, both the on-property Rock Shops and the online retail site will feature exclusive PINKTOBER merchandise, including limited-edition pins, t-shirts, hats, water bottles, totes, and other items to support Breast Cancer Awareness.
Hard Rock Team Members Dunk Tank Event – Saturday, Oct. 5
For the past 3 years, team members have had the opportunity to plunge Hard Rock Atlantic City management into a dunk tank on the boardwalk. New this year, casino hosts and other Hard Rock personalities will have the opportunity to be dunked.
Making Strides Against Breast Cancer Walk – Sunday, October 13
Hard Rock Atlantic City will once again be the presenting sponsor of the Atlantic-Cape Making Strides Against Breast Cancer Walk on Sunday, Oct. 13. For additional information, or to register visit the walk page here.
For more information on Pinktober Happenings, please visit our website.
