Views from the Shore
Thomas Hoffmann is the kind of person who makes you excited about where Atlantic City is headed. As a Sales Associate for Tower Investments, Inc., he’s part of the team behind the Showboat Hotel’s growing transformation into a true family destination — and he’s passionate about bringing fresh experiences to locals and visitors alike.
We caught up recently to talk about what’s next for Showboat, and it turns out there’s a lot happening. Their Island Waterpark is coming up on its third summer, and business has been booming. They’ve even shifted their opening hours earlier to 11 a.m. to better serve the steady crowds of families. What makes the park special isn’t just the water slides and lazy river, but how it seamlessly transforms with the seasons — opening the roof and walls on warm days for an airy, sun-filled experience, and closing it up when it’s chilly so you still feel like you’re on a tropical getaway. You can check it out at islandwaterparkac.com.
But what really caught my attention is what they’re building just outside. That patch of land next to the waterpark is being turned into a Venice Beach-style outdoor complex with free weights, pickleball courts, basketball courts, and even outdoor saunas. It’s designed to be wide open to the public, so whether you’re staying at the hotel or just visiting Atlantic City for the day, you’ll be able to take advantage of the new offerings. Thomas tells me it should all be rolling out this summer, and it’s just the beginning of what they hope to do with that space.
Inside the waterpark, they’re adding even more reasons for families to come by. New bounce houses are going up, along with an expanded arcade that now includes a dedicated section just for little kids. They’ve also introduced the “Island Mining Co.,” a hands-on spot where kids can sift through water to find colorful minerals and gems — the kind of activity that keeps them entertained and gives parents a chance to relax.
Thomas talked about how important it is for their team to create experiences you simply can’t replicate on your phone — something that’s become increasingly rare in a world of mobile everything. That’s what makes projects like this so valuable for Atlantic City. It’s about offering moments you have to show up for in person — the kind that bring people together and build lasting memories.
What stood out most in talking with Thomas is how much he and his team value being part of the community. They’ve made it a priority to support local hospitals, first responders, and others who keep our towns running day in and day out. It’s a reminder that the best business plans aren’t just about profits — they’re about people.
So the next time you’re looking for something new to do in Atlantic City, think beyond the Boardwalk staples. Thanks to the vision at Showboat, there’s a whole new side of this town taking shape — one that’s tailor-made for families, neighbors, and anyone who wants to soak up some fun in the sun…indoors and out.
Brian Cahill is the Director of Marketing for Shore Medical Center and Shore Physicians Group. He is also volunteers on the Board of the Somers Point Business Association and is an Adjunct Professor in the School of Business at Stockton University.
