Business Buzz
By Rich Baehrle
For years, most of the retail activity on Asbury Avenue has been concentrated from 7th Street to 10th Street. However, the beginning of the Avenue has now been reestablished as 6th Street.
Jon and Patty’s Restaurant has always been a staple on the 600 block and is very popular. Recently, two new additions have joined Jon and Patty’s: the Pedego Electric Bike Store and Goji Smoothie Store.
The latest business to open in this new hot spot on the Avenue is the Shop Local Store, owned by Tiffany Hutchinson. It is a collaboration of 20 artists featuring their unique handmade items. Stop by, as there is always one of the artists on location. Give them a call at (609) 849-7100.
Directly across from Shop Local is the new unique women’s clothing store, Beachkrew. It is owned by Karlee Hart, who aims to offer one-of-a-kind clothing lines not found anywhere else. Visit the store to discover what makes it so unique. You can find more information at www.shopbeachcrew.com.
The brand-new building located at 603 Asbury Ave. will become the new landmark of Asbury. Its spectacular design will house White Lotus, a special boutique; Fabiana Edwards Studio Salon and Spa, and Pete’s Mercantile.
White Lotus is a specialty boutique focused on healing products for the mind, body, and soul. They also offer clothing, jewelry and accessories.
The store was founded 12 years ago by two local sisters: Jamie Hannigan and Lisa Catrambone, who started with a small shop in Sea Isle City. Now, in 2023, they are opening their sixth store. Their passion lies in providing spiritual gifts that help people heal from within. The unique, handcrafted items cater to individuals rather than the masses.
In addition to their specialty items, the sisters will host classes and events such as crystal readings, Tarot card readings, meditation and yoga. Learn more about White Lotus at www.ShopWhitelotus.com. The grand opening is targeted for Nov. 19.
Fabiana Edwards Studio Salon and Spa is not new to Ocean City or Asbury Avenue. The salon, owned by Fabiana Simoes, has been located at 815 Asbury Ave. since 2014. Due to its tremendous success, the salon is moving to its beautiful new location at 603 Asbury Ave.
Fabiana started her career in Vineland in 1985 and has been a salon owner since 1991. Her impressive credentials include being a graduate of Vidal Sassoon with a master’s degree. Moreover, her salon holds the prestigious designation of a Paul Mitchell Focus Salon.
The new salon will feature six custom cutting stations, a color bar, a hair extension station, a barbering area, an aesthetic massage area, a brow bar, and eyelash extensions. Additionally, they will provide bridal and prom makeup services. For more information, see www.fabianaedwards.com or call (609) 391-9900. The opening is set for Dec.6.
Pete’s Mercantile primarily operates as an online women’s clothing store boutique. It is a mother/daughter-owned business that has been serving women all over the country for the past year and a half. With curated looks for all ages and styles, their goal is to bring classic and timeless fashion with a touch of flair from the South and other regions.
Their success online has led them to establish a brick and mortar store. They chose Asbury Avenue due to their love for the culture of Ocean City, where many of their clients live. They are looking forward to their fun new location on Asbury Avenue where they can bring their vision to life.
Remember to support your local businesses and to the Jersey Shore.
Rich Baehrle, of Berkshire Hathaway Fox and Roach, can be reached at 609-266-6680
or 609-641-0011. Email richardbaehrle@gmail.com or see www.getrichinrealestateSJ.com
