Transformative project tackles food insecurity through innovation and redevelopment
Business Buzz
In an era when buildings are often demolished at the first sign of disrepair — especially in Atlantic City — it’s rare to see one restored. But that’s exactly what’s happening at 7 S. South Carolina Avenue, a circa-1920 structure that has sat vacant for more than two decades. Though it lacks plumbing and electricity, this once-forgotten property is poised for a dramatic comeback.
Many potential buyers walked away, seeing only a decaying shell. But Ren Parikh, founder of Ideal Institute of Technology, saw potential. “I’m going to address the needs through innovation, opportunity and empowerment,” said Parikh, who envisions a hub for addressing food insecurity and revitalizing the surrounding community.
With support from a $4 million grant from the New Jersey Economic Development Authority (NJEDA), the Ideal Community Co-op is set to become a 20,000-square-foot community resource. The multi-level facility will combine affordable food access, workforce training and entrepreneurial opportunities — anchored by aquaponic farming, a cloud kitchen and a sustainable delivery network.
Planned uses include:
- First floor: A 5,000-square-foot grocery offering affordable, locally sourced goods.
- Second floor: An aquaponics facility growing fresh seafood and organic produce, ensuring year-round sustainability.
- Third floor: A community center with a kitchen, classrooms and meeting space for nonprofits and service organizations.
- Fourth floor: A cloud kitchen supporting food entrepreneurs and small businesses catering to Atlantic City’s 20 million annual visitors.
The project is aligned with Mayor Marty Small’s goal to eliminate food deserts in the city. Rutala Associates, the city’s economic development consultant, helped secure an initial $125,000 NJEDA grant to assess the building and kick-start planning.
With Ideal Institute now at the helm, the co-op market is expected to open in spring 2026. The initiative demonstrates how public-private partnerships can drive meaningful change — and how Atlantic City continues to reimagine its future.
Remember to shop, play and stay local. Support small businesses and local innovation.
Rich Baehrle, of Berkshire Hathaway Fox and Roach, can be reached at 609-226-6680 or 609-641-0011. Email richardbaehrle@gmail.com or see www.getrichinrealestateSJ.com



