A rapidly growing drive-thru coffee chain is preparing to open its first Atlantic County location on the Black Horse Pike in Egg Harbor Township. 7 Brew Coffee, which launched in northwest Arkansas in 2017, has expanded quickly nationwide and is officially opening its newest South Jersey location on April 13.

The company’s model centers on drive-thru service, with an emphasis on speed, customization and customer interaction. Jon Garrett, director of operations for New Jersey, said the brand is built around both efficiency and experience.

“We focus so much on making sure the experience is positive,” Garrett said. “We want customers to get their daily dose of energy and kindness.”

The menu features a wide range of hot, iced and frozen beverages, with extensive customization options. The company promotes what it describes as “endless” combinations, contributing to its growing popularity across multiple markets.

Garrett said the Egg Harbor Township location is fully staffed and ready to go.

As part of its launch, 7 Brew is hosting a series of community-focused events designed to support local organizations. The company is in the process of serving between 18,000 and 20,000 drinks during their opening promotions, delivering to area first responders, schools, hospitals and nonprofit organizations.

An upcoming “Caffeine for a Cause” campaign will take place over a three-day period, with themed fundraising efforts each day. Friday will feature free drinks with donations supporting first responders and emergency services. Additional fundraising days will benefit local organizations, including the Community FoodBank of New Jersey.

The company is also planning a ribbon-cutting event in coordination with the Egg Harbor Township May and the Greater Atlantic Chamber of Commerce, scheduled for April 10.

Additional promotions include a “swag day” on April 18, when customers who purchase a large drink will receive a free T-shirt while supplies last.

The Egg Harbor Township location will be open 5:30 a.m. until 10 p.m. Sunday through Thursday and until 11 p.m. on Fridays and Saturdays.