By Cindy Christy Fertsch
As a young teen growing up in Mays Landing, Mike Yanniello worked the concessions at both the Atlantic City and Monmouth race courses. He even worked at Atlantic City’s famous Diving Horse Show. Yanniello became very familiar with the culture and excitement of horse racing in his early years. That bloomed into a true passion for yanniello, better known as Derby Mike.
Today, Yanniello owns the Derby Shop in Stainton’s by the Sea, on the Boardwalk in Ocean City. It is full of Kentucky Derby memorabilia, bourbon infused sauces, hats with great flare and even a life size model of Secretariat, the famous horse and winner of the 1973 derby.
The Kentucky Derby is only a two minute race, with 20 horses participating. Yet it is so much more. The road to the Kentucky Derby for these horses is long and extremely competitive. The excitement and traditions that are intertwined in the event have created a culture of fashion, food and celebrations.
“It is a two week long festival with fireworks, marathons, balloon races and an excess of 60 galas with 1.5 million visitors to Louisville, all within those two weeks,” says Yanniello.
When Stainton’s opened to retailers in 2012, Yanniello’s Derby Shop was the first to sign on. But shortly afterwards, Hurricane Sandy struck.
“We had 18 inches of water everywhere,” says Yanniello. “We moved everything upstairs except Secretariat because she was too heavy and large. As all the renovations and cleanups were done, all we could see in the window was the life size model of Secretariat and we knew everything would be okay as long as she was still standing. Secretariat taught us all a lesson when she won in 1973. Stay with the plan, focus and persevere, despite adversity.”
Yanniello would love to someday see the Atlantic City Race Course make a comeback. He explains his vision for its success.
“Atlantic City and Atlantic City Race Course should coexist for expansive growth and sustainable jobs,” says Yanniello. “Perhaps with a hotel on the side and trams running back and forth to Atlantic City. It cannot be reliant on casino gambling, but rather the entertainment industry and gambling industry must marry one another. Hard Rock demonstrate this”
This year, the 149th Kentucky Derby will be held May 6. Whether you are in Kentucky or anywhere in the country, it is cause for celebration. For all your Derby merchandise, collectibles or party supplies, stop by Stainton’s by the Sea on the Ocean City Boardwalk.
Yanniello is also an Associate Broker for Balsy Losco Realty. He has a great love for Ocean City and enjoys a very active lifestyle.
If you would like more information, stop by the Derby Shop at 810 Asbury Ave. Asbury Avenue, Ocean City or call 609 335 3314 or email itsmyderby@gmail.com.
