Singer-Songwriter and Mental Health Advocate Kelsea Ballerini, with Hard Rock AC President George Goldhoff, Present a $5,000 Contribution to The Trevor Project

Appearing before a sold-out crowd at Hard Rock Hotel & Casino Atlantic City, superstar singer-songwriter Kelsea Ballerini proudly accepted and presented a $5,000 contribution to The Trevor Project before the show, as part of her ongoing advocacy and commitment to supporting mental health. 

Hard Rock Atlantic City President George Goldhoff shared the spotlight with Ballerini to showcase the $5,000 check and underscore the importance of mental health.  Ballerini and Goldhoff came together at Hard Rock Live at Etess Arena, Atlantic City’s leading entertainment venue, where Ballerini performed for thousands of her loyal fans.

Ballerini’s fundraising and support for mental health includes direct outreach to her millions of fans.  In a video posted to Instagram, she calls on them to focus on their mental health.

“If you’re anything like me, growing up, mental health was just not something that was casually talked about, and that takes a lot of communication and community and work to undo that stigma and to normalize mental health and to give a name to feelings and experiences that you’ve had throughout your life,” says the singer, who captured public attention with her recent guest appearance on SNL.  “I’ve been privileged and lucky in my life, which I have really shared more over the last few years. I’ve been lucky and privileged to have access to the tools that I’ve needed to heal.  If you personally are going through something right now, I just want to tell you that you are perfect and you are not alone. Whatever it is, you will get through it and learn more about yourself from it, and I am just sending you love.”

Hard Rock Atlantic City President George Goldhoff says the popular singer-songwriter’s commitment to mental health is admirable and important to recognize and applaud.

“Hard Rock Hotel & Casino Atlantic City is proud to underscore Kelsea Ballerini’s support for mental health with a contribution to The Trevor Project,” says Goldhoff. 

The Trevor Project is a nonprofit organization committed to “Saving Young LGBTQ Lives” through five key programs: crisis services, peer support, research, education and public awareness, and advocacy.   

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Hard Rock Hotel & Casino Atlantic City

With the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination. The property features an award-winning gaming floor that offers 2,250 slots, 120 table games, and dedicated Sportsbook, which has been recognized in Casino Player Magazine’s 2020 Best of Gaming Awards and USA Today’s 10Best Casinos. Boasting more than fifteen food and beverage offerings, guests are able to enjoy fine dining at Council Oak Steaks & Seafood, Kuro, Sandpiper, and Il Mulino, to casual fare at Hard Rock Cafe, YOUYU Noodle Bar, Sugar Factory and Fresh Harvest Buffet. The music-inspired resort offers guests a glimpse into the world’s most valuable and largest music memorabilia collection, along with services from Rock Spa® & Salon, which offers rhythm and music inspired treatments like the Soul Survivor Massage. With more than 150,000 square feet of meeting and event space, Hard Rock Atlantic City can fit any bill from intimate board meetings to large-scale conferences. For more information including continued updates on the Safe + Sound protocols or to book your stay, please visit hardrockhotelatlanticcity.com.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 255 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employer for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

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